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Sports verified Verified Outcome TRL 9

Semi-Automated Offside Technology (SAOT)

domain Client: Global football governing body handshake Provider: Hawk-Eye / Kinexon / Adidas schedule Deploy: Q4 2022 (Event)
95 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: Very High

Executive Summary

ANALYST: COI RESEARCH

To resolve the most contentious call in football—offside—the organizer deployed a fused IoT and optical tracking system. A sensor inside the match ball (IMU) detects the exact millisecond of the kick, synchronized with 12 tracking cameras mapping 29 data points per player. This instantly generates a 3D animation proving the decision.

rate_review Analyst Verdict

"The gold standard for 'Truth Tech' in sports. By removing the frame-rate parallax error of manual video review, the system reduced decision times from minutes to seconds, though the 'clinical' nature of millimeter calls remains culturally debated."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Manual VAR (Video Assistant Referee) reviews for offside were taking too long (avg 70 seconds), killing fan excitement. Low frame-rate cameras often missed the exact moment the ball was kicked, leading to 'margin of error' controversies.

psychology The Solution

An IMU sensor was suspended in the center of the Adidas match ball, transmitting data at 500Hz. This was time-locked with optical tracking cameras. An AI algorithm automatically alerts the video operations room if a player is offside at the moment of the pass.

settings_suggest Technical & Deployment Specs

Integrations
Broadcast Feed, Stadium Screens
Deployment Model
Edge Compute
Data Classification
Telemetry
Estimated TCO / ROI
High (Per stadium)
POC Summary (2021-11-01 to 2021-12-18)

"Tested at Arab Cup 2021."

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Sensor Failure Critical Backup manual optical triangulation; spare balls ready immediately.
Cybersecurity Medium Air-gapped transmission to VAR room.

trending_up Impact Trajectory

Audited value realization curve

500Hz Ball Sensor transmission rate Verified Outcome
Primary KPIReduction in decision latency
Audit CycleZero technical failures during World Cup

policy Compliance & Gov

  • Standards: IFAB Laws of the Game
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: Telemetry

folder_shared Verified Assets

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Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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Security Architecture

The "Blind Verification" Protocol

How we verified these outcomes for Global football governing body without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-780
Evidence: Direct SQL Logs
Public
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2. Verified Asset

Outcome: Verified
Ref ID: #COI-780

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