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Quick Filters: Reset Generative AI Supply Chain
Found 551 verified outcomes
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Automated Sports Highlights (AI Clipping)

Wimbledon has hundreds of matches. Fans on social media want highlights instantly. Manual editing teams could only focus on the main courts, leaving hundreds of hours of content un-monetized and unseen.

domain IBM Watson public Global
Key Outcome Generated thousands of highlight clips automatically Primary Impact View Case
Media verified Verified

Dynamic Ad Insertion (Server-Side)

Streaming ads often buffered, played at different volumes, or crashed the player. Ad-blockers could easily strip them out. This degraded the user experience and lost revenue for the broadcaster. Delivering personalized ads to millions of…

domain AWS MediaTailor public Global
Key Outcome Bypassed ad-blockers effectively Primary Impact View Case
Media verified Verified

AI DJ (Personalized Audio)

Users suffer from 'choice paralysis' with 100M songs. Passive listening (radio) was losing share to streaming, but streaming lacked the personality/curation context of a DJ. Spotify needed to bridge the gap between active selection and…

domain OpenAI / Sonantic (Internal) public Global
Key Outcome High user adoption and social sharing Primary Impact View Case
Media verified Verified

Optical Player Tracking (Officiating)

Referees miss calls due to speed and angles. Video review slows down the game. Analytics were limited to 'box score' (points/rebounds) rather than 'process' (defensive spacing, shot arc). The league needed higher fidelity data.

domain Sony Hawk-Eye public Global
Key Outcome Sub-inch tracking accuracy Primary Impact View Case
Media verified Verified

Cloud-Based Live Sports Production

Broadcasting the Olympics (Tokyo/Beijing) involves thousands of hours of simultaneous content. Sending equipment and crews to cover every minor sport is cost-prohibitive. Pandemic restrictions further limited travel. The broadcaster needed to produce hundreds of feeds…

domain AWS / Grass Valley public Global
Key Outcome Produced 50+ concurrent live feeds via cloud Primary Impact View Case
Media verified Verified

Dynamic Paywall & Subscription Propensity

A rigid paywall acts as a blunt instrument. It blocks casual readers who generate ad revenue but will never subscribe, while failing to pressure high-intent readers quickly enough. The NYT needed to balance ad revenue…

domain Internal (Dynamic Meter) public Global
Key Outcome Significant increase in conversion rate Primary Impact View Case
Media verified Verified

Automated Earnings Reports (NLG)

AP reporters spent weeks every quarter manually writing dry, formulaic earnings stories. They could only cover S&P 500 companies due to time constraints. This left thousands of smaller companies uncovered and reporters burned out.

domain Automated Insights (Wordsmith) public Global
Key Outcome Output increased from 300 to 4,400 stories/quarter Primary Impact View Case
Media verified Verified

Content Provenance & Authentication

Deepfakes and cheapfakes (mis-captioned videos) erode trust in journalism. Audiences couldn't tell if a video on social media was real or manipulated. Broadcasters needed a way to assert 'this came from us and hasn't been…

domain C2PA (Coalition for Content Provenance and Authenticity) public Global
Key Outcome Standard adopted by Adobe, Microsoft, Intel Primary Impact View Case
Media verified Verified

Generative AI for Interactive Content

BuzzFeed's viral quiz traffic was stagnant. Static quizzes ('Which Friends character are you?') had finite outcomes. Creating enough variations to feel personal was labor-intensive for writers. The company needed a new engagement hook.

domain OpenAI public Global
Key Outcome Generation of 'infinite' unique outcomes Primary Impact View Case
Media verified Verified

Post-Cookie Identity Solution (UID 2.0)

The deprecation of third-party cookies (by Chrome/Safari) threatened the $100B programmatic ad market. Advertisers could no longer track users across sites to measure ROI. Publishers faced plummeting ad yields (CPM) without identity data.

domain The Trade Desk (Open Source) public Global
Key Outcome 2.9x increase in Click Through Rate vs cookies Primary Impact View Case
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