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Grocery Retail verified Verified Outcome TRL 9

Digital Shelf Edge Labels (ESL) & Cloud Edge

domain Client: The largest supermarket chain in the US handshake Provider: Microsoft Azure / Internal schedule Deploy: Q1 2019 (Rollout)
87 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

The retailer replaced paper price tags with digital displays (ESL). Connected to the cloud, these tags allow for instant price changes (dynamic pricing) and aid pickers/customers by lighting up to indicate item location. The system runs on Azure-powered edge devices in-store to ensure resilience and low latency.

rate_review Analyst Verdict

"A necessary infrastructure upgrade for modern grocery. It eliminates the labor cost of changing paper tags and enables 'Pick-to-Light' efficiency for the booming online order segment. The integration of ad media into the shelf edge opens a new Retail Media Network revenue stream."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Changing paper price tags weekly is labor-intensive and prone to pricing errors. Furthermore, with the rise of online grocery pickup, staff wasted time searching for items on crowded shelves, slowing down fulfillment.

psychology The Solution

Digital tags were installed on shelves. They communicate via a dedicated zigbee/radio protocol to an in-store edge server. Prices are updated centrally. When a 'ClickList' picker needs an item, the tag flashes a specific icon to guide them visually.

settings_suggest Technical & Deployment Specs

Integrations
POS, Planogram
Deployment Model
Edge / Cloud
Data Classification
Pricing Data
Estimated TCO / ROI
High (Initial Hardware)
POC Summary (2018-01-01 to 2019-01-01)

"Pilot in Redmond, WA and Monroe, OH."

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Battery Life Medium Low-power e-ink displays last 5+ years.
Consumer Trust Medium Avoiding 'surge pricing' perception; framing as accuracy tool.

trending_up Impact Trajectory

Audited value realization curve

Installation of millions of digital tags Verified Outcome
Primary KPIReduction in picking time (Pick-to-Light)
Audit Cycle100% pricing accuracy (POS vs Shelf)

policy Compliance & Gov

  • Standards: Weights & Measures (Pricing laws)
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: Pricing Data

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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Security Architecture

The "Blind Verification" Protocol

How we verified these outcomes for The largest supermarket chain in the US without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-820
Evidence: Direct SQL Logs
Public
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2. Verified Asset

Outcome: Verified
Ref ID: #COI-820

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