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Marketing / Finance verified Verified Outcome TRL 9

Secure Data Clean Room for Marketing

domain Client: A multinational media and entertainment conglomerate handshake Provider: Snowflake schedule Deploy: Q1 2022 (Launch)
88 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

To allow advertisers (e.g., credit card issuers) to target audiences without exchanging raw customer lists, the media giant deployed a Data Clean Room. Policies enforce that only intersecting data (matches) can be analyzed, and no row-level data ever leaves the respective owner's environment.

rate_review Analyst Verdict

"The replacement for third-party cookies. Clean rooms allow for 'blind' collaboration. Financial firms are the biggest beneficiaries, as they can finally use their transaction data for marketing attribution without violating banking secrecy laws."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Banks want to advertise to their customers on streaming platforms but cannot legally upload customer email lists to a media company due to GLBA/GDPR. Cookie deprecation broke traditional targeting methods.

psychology The Solution

Both parties (Bank and Media Company) load data into their own Snowflake accounts. They use a 'Clean Room' function to run a secure join (SQL query) on hashed emails. The output is an aggregated audience segment (e.g., 'High Spenders who watch Sports'), not a list of names.

settings_suggest Technical & Deployment Specs

Integrations
Snowflake Data Sharing
Deployment Model
PaaS
Data Classification
PII (Hashed)
Estimated TCO / ROI
Medium
POC Summary (2021-01-01 to 2022-01-01)

"N/A"

trending_up Impact Trajectory

Audited value realization curve

Matching of millions of identifiers without exposure Verified Outcome
Primary KPICompliance with financial data sharing regs
Audit CycleImprovement in Return on Ad Spend (ROAS)

policy Compliance & Gov

  • Standards: GLBA, GDPR
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: PII (Hashed)

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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Security Architecture

The "Blind Verification" Protocol

How we verified these outcomes for A multinational media and entertainment conglomerate without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-892
Evidence: Direct SQL Logs
Public
public

2. Verified Asset

Outcome: Verified
Ref ID: #COI-892

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