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CPG verified Verified Outcome TRL 9

Data-Driven Marketing Governance

domain Client: A global consumer goods giant handshake Provider: Teradata / Azure schedule Deploy: Q3 2019 (Refinement)
87 Impact
Enterprise Ready
Evidence Score: 4/10
Strength: Medium

Executive Summary

ANALYST: COI RESEARCH

To extract value from its 1 billion consumer relationships, the company consolidated its data landscape into a governed data lake. They implemented strict governance on consumer data collection (PDC - People Data Centers) to ensure compliance with global privacy laws while enabling personalized marketing at scale.

rate_review Analyst Verdict

"Demonstrates the link between governance and brand trust. By centralizing consumer data governance, the entity mitigated the risk of privacy scandals while unlocking the ability to perform cross-brand analytics (e.g., Dove to Ben & Jerry's affinities)."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

With 400+ brands operating in 190 countries, consumer data was fragmented and governed by local agencies. This created compliance risks (GDPR/CCPA) and prevented the company from leveraging its scale to buy media efficiently.

psychology The Solution

The company built a global data lake on Azure/Teradata. They established 'People Data Centers' with a unified governance framework for consent management. Marketing teams could access insights without accessing raw PII, ensuring 'privacy by design'.

settings_suggest Technical & Deployment Specs

Integrations
Adobe Experience Cloud
Deployment Model
Hybrid Cloud
Data Classification
Consumer PII
Estimated TCO / ROI
High
POC Summary (2017-01-01 to 2018-01-01)

"N/A"

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Consent Fatigue Medium Clear value exchange for data.
Regulatory Fragmentation High Regional data residency zones.

trending_up Impact Trajectory

Audited value realization curve

Management of 1B+ consumer records Verified Outcome
Primary KPICost savings in programmatic advertising
Audit CycleGlobal compliance with GDPR/CCPA

policy Compliance & Gov

  • Standards: GDPR, CCPA
  • Maturity (TRL): 9
  • Evidence Score: 4/10
  • Data Class: Consumer PII

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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The "Blind Verification" Protocol

How we verified these outcomes for A global consumer goods giant without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-863
Evidence: Direct SQL Logs
Public
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2. Verified Asset

Outcome: Verified
Ref ID: #COI-863

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