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Broadcast Media verified Verified Outcome TRL 9

Server-Side Ad Insertion (SSAI) for VOD

domain Client: A major UK public service broadcaster handshake Provider: Yospace / Adobe schedule Deploy: Q1 2023 (Review)
83 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

To combat ad-blockers and improve viewer experience, the broadcaster implemented Server-Side Ad Insertion (SSAI). Instead of the video player requesting ads from a separate server (client-side), the ads are stitched directly into the video stream on the server. This results in a continuous stream that mimics TV broadcast, bypassing ad-blockers and preventing buffering transitions.

rate_review Analyst Verdict

"A standard-setting implementation for AVOD (Advertising VOD) monetization. SSAI is critical for revenue protection in a market saturated with ad-blocking plugins. It also provides a TV-like quality of experience (QoE) which is essential for retaining viewers during breaks."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Client-side ad insertion often resulted in buffering wheels between content and ads, jarring volume changes, and susceptibility to browser-based ad blockers. This degraded the user experience and resulted in significant lost revenue due to blocked impressions.

psychology The Solution

The broadcaster utilized Yospace's SSAI technology. The system dynamically stitches personalized ad segments into the HLS/DASH manifest for each user session. Because the ads and content arrive as a single stream from the same domain, ad blockers cannot easily distinguish or block the commercial payload.

settings_suggest Technical & Deployment Specs

Integrations
Freewheel (Ad Server), Adobe Primetime
Deployment Model
SaaS / Cloud
Data Classification
Ad Serving Data
Estimated TCO / ROI
Medium
POC Summary (2016-01-01 to 2017-01-01)

"Initial rollout on web player before CTV expansion."

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Tracking Complexity Medium Server-side beaconing must be robust to ensure third-party verification (e.g., Nielsen) accepts the impressions.
Cost of Transcoding Low Justified by higher ad completion rates.

trending_up Impact Trajectory

Audited value realization curve

100% fill rate on technical ad delivery Verified Outcome
Primary KPIZero buffering transitions between content and ads
Audit CycleCircumvention of standard browser ad-blockers

policy Compliance & Gov

  • Standards: IAB VAST/VMAP
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: Ad Serving Data

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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Security Architecture

The "Blind Verification" Protocol

How we verified these outcomes for A major UK public service broadcaster without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-770
Evidence: Direct SQL Logs
Public
public

2. Verified Asset

Outcome: Verified
Ref ID: #COI-770

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