COI.
search Request for Consideration arrow_forward menu
close Submit Innovation
close
Sports verified Verified Outcome TRL 9

Virtual Crowd Noise & CGI Fans

domain Client: Top English Football League handshake Provider: EA Sports (Audio Assets) schedule Deploy: Q2 2020 (Pandemic)
80 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: Very High

Executive Summary

ANALYST: COI RESEARCH

When COVID-19 forced games to be played behind closed doors, broadcasters faced a 'dead' audio product. The league partnered with a video game publisher to utilize their archive of stadium-specific audio chants. Sound engineers mixed this 'Virtual Crowd Noise' live to match the on-field action, preserving the broadcast atmosphere.

rate_review Analyst Verdict

"A fascinating convergence of simulation and reality. The video game assets (which originally sampled real crowds) were used to simulate real crowds for the live broadcast. It saved the watchability of the product during the pandemic."

lock
Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Football without fans is eerily quiet; players shouting and ball echoes create a 'training ground' feel that viewers found unengaging. Broadcasters needed a way to mask the silence without it sounding fake or repetitive.

psychology The Solution

EA Sports provided the 'Atmospheric Audio' library from their FIFA game series. This included team-specific chants and reaction swells. A sound engineer watched the live feed and triggered 'goal cheers' or 'missed chance groans' on a mixing board in real-time.

settings_suggest Technical & Deployment Specs

Integrations
Sound Board
Deployment Model
On-Premise
Data Classification
Audio Assets
Estimated TCO / ROI
Low (Asset re-use)
POC Summary (2020-06-01 to 2021-05-01)

"Project Restart (June 2020)."

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Timing Mismatch Low Skilled operators (Audio mixers) required, not automated.
Uncanny Valley Low Mixing ambient noise to blend the triggers.

trending_up Impact Trajectory

Audited value realization curve

Library of 1300+ specific chants Verified Outcome
Primary KPISeamless audio mixing with <200ms reaction latency
Audit CycleHigh viewer acceptance rate vs silence

policy Compliance & Gov

  • Standards: Broadcast Standards
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: Audio Assets

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
lock
verified_user
Technical Audit
PDF • Audited
lock

Related Intelligence

article
Data-Driven Marketing Governance
View Outcome →
article
Dynamic Line Rating (DLR) for Grid Capacity
View Outcome →
article
IoT-Triggered Parametric Flood Insurance
View Outcome →
Security Architecture

The "Blind Verification" Protocol

How we verified these outcomes for Top English Football League without exposing sensitive IP or identities.

Private
lock_person

1. Raw Evidence

Audit ID: #PRIV-798
Evidence: Direct SQL Logs
Public
public

2. Verified Asset

Outcome: Verified
Ref ID: #COI-798

Strategic Action Center

Identify your current stage and take the next step.

rocket_launch
Replicate This Success
Want similar results? Request a deployment consultation.
psychology_alt
Submit Challenge
Have a different problem? Submit your problem statement.
publish
Publish Case Study
Submit your own verified evidence.
thumb_up
Verify Impact
Audit your existing solution.