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Sports verified Verified Outcome TRL 9

NFT-Based Commemorative Ticketing

domain Client: The largest professional American football league handshake Provider: Ticketmaster / Flow Blockchain schedule Deploy: Q4 2021 (Launch)
81 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

Moving away from paper tickets, the league issued virtual commemorative NFTs to fans who attended games. These digital assets serve as immutable proof of attendance and a collector's item. The system runs on a high-throughput, low-energy blockchain (Flow) to minimize environmental impact and transaction costs.

rate_review Analyst Verdict

"A strategic move to reclaim the 'memory' market. Physical ticket stubs were a cherished keepsake; mobile QR codes are not. NFTs bridge this emotional gap while keeping the ecosystem fully digital and trackable. It prepares the user base for future Web3 loyalty programs."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

The shift to mobile-only ticketing (for fraud prevention) eliminated the physical souvenir of the ticket stub. Fans complained about having nothing to collect. Furthermore, the league wanted a way to maintain a persistent connection with the wallet of the attendee post-game.

psychology The Solution

Ticketmaster integrated with the Flow blockchain. Upon scanning into the venue, a smart contract mints a unique NFT sent to the user's wallet. These can be traded or held. The system handles the wallet creation seamlessly within the existing ticketing app.

settings_suggest Technical & Deployment Specs

Integrations
Ticketmaster API
Deployment Model
Public Blockchain
Data Classification
Blockchain Public Ledger
Estimated TCO / ROI
Medium
POC Summary (2021-09-01 to 2022-02-01)

"Pilot with select teams in 2021."

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Crypto Volatility Low Positioned as free keepsakes, not investment vehicles.
Environmental Perception Medium Use of Proof-of-Stake chain (Flow) vs Proof-of-Work.

trending_up Impact Trajectory

Audited value realization curve

Minting of millions of unique ticket NFTs Verified Outcome
Primary KPIZero gas fees for end-users
Audit CycleRetention of 'ticket stub' nostalgia in digital format

policy Compliance & Gov

  • Standards: SEC Guidelines (Utility vs Security)
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: Blockchain Public Ledger

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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Security Architecture

The "Blind Verification" Protocol

How we verified these outcomes for The largest professional American football league without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-794
Evidence: Direct SQL Logs
Public
public

2. Verified Asset

Outcome: Verified
Ref ID: #COI-794

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