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Retail verified Verified Outcome TRL 9

Interactive Connected Fitting Rooms

domain Client: A sustainable fashion brand handshake Provider: Internal / Third-party screens schedule Deploy: Q2 2018 (Store Concept)
92 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

The retailer reinvented the fitting room experience by placing large touchscreens in every cubicle. Customers browse the catalog on the screen or scan items they brought in. They can request different sizes/colors or new items, which are delivered by associates via a two-way 'magic wardrobe' door, maintaining privacy while increasing service speed.

rate_review Analyst Verdict

"Turns the fitting room from a 'black box' into a data-rich conversion engine. It removes the awkwardness of shouting for a size and encourages upsells. The data on 'items tried vs items bought' is invaluable for product design."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Fitting rooms are where conversion happens, but they are often disconnected. If a size is wrong, the customer has to dress and leave to find another, often resulting in abandonment. Associates don't know who is in the room or what they need.

psychology The Solution

RFID readers detect items in the room. The screen displays the items and available variants. 'Request Size' alerts the back-of-house associate. Lighting controls allow customers to see the outfit in 'Cool', 'Warm', or 'Golden Hour' light.

settings_suggest Technical & Deployment Specs

Integrations
Inventory, Associate App
Deployment Model
IoT / Edge
Data Classification
Behavioral
Estimated TCO / ROI
High (Store build)
POC Summary (2017-01-01 to 2018-01-01)

"San Francisco / Melrose stores."

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Tech Failure Medium Manual process backup.
Privacy Low Screens do not have cameras; tracking is via RFID.

trending_up Impact Trajectory

Audited value realization curve

Increase in items tried per session Verified Outcome
Primary KPIReduction in abandonment due to wrong size
Audit CycleHigh utilization of 'Magic Door' feature

policy Compliance & Gov

  • Standards: N/A
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: Behavioral

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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The "Blind Verification" Protocol

How we verified these outcomes for A sustainable fashion brand without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-831
Evidence: Direct SQL Logs
Public
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2. Verified Asset

Outcome: Verified
Ref ID: #COI-831

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