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Insurance verified Verified Outcome TRL 9

Gamified Employee Wellbeing Insurance

domain Client: Corporate Enterprise handshake Provider: YuLife schedule Deploy: 2020-Present
92 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

Transformation of group life insurance from a dormant contract into a daily engagement app that rewards employees for walking, meditating, and cycling with tangible currency.

rate_review Analyst Verdict

"Shifts the paradigm from 'death benefit' to 'life benefit'. By generating high daily engagement (DAU), the insurer gathers unmatched risk data while the employer gets a healthier, more productive workforce."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Group life insurance is traditionally a 'grudge purchase' for HR—a commodity product with zero employee engagement until someone dies. Insurers had no relationship with the end-user (the employee) and no way to influence their health risk. ROI for the employer was purely defensive.

psychology The Solution

Added a gamified app layer to the insurance policy. Employees earn 'YuCoin' (exchangeable for Amazon vouchers, air miles) for completing daily wellness challenges like walking 10k steps or meditating. The app uses behavioral science/game mechanics to drive retention. The insurance coverage is the same, but the value proposition is daily health engagement.

settings_suggest Technical & Deployment Specs

Integrations
Apple Health, Google Fit
Deployment Model
Mobile App
Data Classification
Health / Activity Data
Estimated TCO / ROI
Per Employee Per Month
POC Summary ( to )

"N/A"

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Data Privacy Medium Aggregated reporting to employer.
Gaming the System Low Device verification algorithms.

trending_up Impact Trajectory

Audited value realization curve

App engagement rates > 40% daily Verified Outcome
Primary KPITangible improvement in workforce health metrics
Audit CyclePositive ROI on premium via rewards

policy Compliance & Gov

  • Standards: GDPR
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: Health / Activity Data

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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Security Architecture

The "Blind Verification" Protocol

How we verified these outcomes for Corporate Enterprise without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-576
Evidence: Direct SQL Logs
Public
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2. Verified Asset

Outcome: Verified
Ref ID: #COI-576

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