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Media verified Verified Outcome TRL 9

Dynamic Ad Insertion (Server-Side)

domain Client: Streaming TV Service handshake Provider: AWS MediaTailor schedule Deploy: 2020-Present
92 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

Implementation of Server-Side Ad Insertion (SSAI) to stitch targeted ads directly into the video stream, preventing ad-blockers and ensuring TV-like seamless playback.

rate_review Analyst Verdict

"The backbone of AVOD (Ad-supported VOD). Client-side ads (pausing video to load an ad) cause buffering and user churn. SSAI makes the ad indistinguishable from the content stream, securing revenue and experience."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Streaming ads often buffered, played at different volumes, or crashed the player. Ad-blockers could easily strip them out. This degraded the user experience and lost revenue for the broadcaster. Delivering personalized ads to millions of concurrent viewers (e.g., Super Bowl) broke traditional ad servers.

psychology The Solution

Deployed AWS MediaTailor. The service transcodes ads to match the bitrate/resolution of the content. It stitches them into the video manifest on the server side before it reaches the user. To the device, it looks like one continuous video stream. It handles the high-scale personalization requests.

settings_suggest Technical & Deployment Specs

Integrations
Ad Server (Freewheel)
Deployment Model
SaaS
Data Classification
Ad Impressions
Estimated TCO / ROI
CPM based
POC Summary ( to )

"N/A"

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Tracking Pixel Block Medium Server-side beaconing.
Cost Medium Transcoding efficiency.

trending_up Impact Trajectory

Audited value realization curve

Bypassed ad-blockers effectively Verified Outcome
Primary KPIBroadcast-quality transition between content and ads
Audit CycleScaled to millions of concurrent sessions

policy Compliance & Gov

  • Standards: IAB VAST
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: Ad Impressions

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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Security Architecture

The "Blind Verification" Protocol

How we verified these outcomes for Streaming TV Service without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-733
Evidence: Direct SQL Logs
Public
public

2. Verified Asset

Outcome: Verified
Ref ID: #COI-733

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