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Media verified Verified Outcome TRL 8

Content Provenance & Authentication

domain Client: Public Service Broadcaster handshake Provider: C2PA (Coalition for Content Provenance and Authenticity) schedule Deploy: 2021-Present
92 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

Implementation of cryptographically signed metadata (C2PA standard) to news content, allowing viewers to verify the source and edit history of images/video to combat deepfakes.

rate_review Analyst Verdict

"The technical answer to 'Fake News'. It doesn't detect fakes; it proves authenticity. By creating a tamper-evident chain of custody from camera to screen, it protects the trust capital of major news organizations."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Deepfakes and cheapfakes (mis-captioned videos) erode trust in journalism. Audiences couldn't tell if a video on social media was real or manipulated. Broadcasters needed a way to assert 'this came from us and hasn't been changed'.

psychology The Solution

Co-founded Project Origin (now C2PA). The technology embeds a cryptographically signed manifest into the media file at the point of capture or publication. This manifest travels with the file. Browsers and social platforms can read the signature and display a 'Verified' icon, showing the edit history and origin.

settings_suggest Technical & Deployment Specs

Integrations
CMS / Media Tools
Deployment Model
Standard Implementation
Data Classification
Metadata
Estimated TCO / ROI
Dev Cost
POC Summary ( to )

"N/A"

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Adoption High Integration into cameras (Sony/Leica).
Stripping Metadata Medium Digital watermarking backup.

trending_up Impact Trajectory

Audited value realization curve

Standard adopted by Adobe, Microsoft, Intel Verified Outcome
Primary KPIVerification UI live in pilot viewers
Audit CycleProtection of brand integrity

policy Compliance & Gov

  • Standards: Open Standard
  • Maturity (TRL): 8
  • Evidence Score: 5/10
  • Data Class: Metadata

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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The "Blind Verification" Protocol

How we verified these outcomes for Public Service Broadcaster without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-727
Evidence: Direct SQL Logs
Public
public

2. Verified Asset

Outcome: Verified
Ref ID: #COI-727

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