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Media verified Verified Outcome TRL 6

Blockchain-Based Image Provenance (C2PA)

domain Client: A global news agency handshake Provider: Starling Lab / Hedera / Canon schedule Deploy: Q3 2022 (Pilot)
78 Impact
Enterprise Ready
Evidence Score: 3/10
Strength: Medium

Executive Summary

ANALYST: COI RESEARCH

To combat misinformation and Deepfakes, the agency participated in a pilot to cryptographically sign images at the point of capture using specialized hardware. These signatures are registered on a distributed ledger (blockchain) to create an immutable chain of custody, allowing end-users to verify that an image has not been altered since it was taken by the photojournalist.

rate_review Analyst Verdict

"A critical 'Trust Tech' experiment. While not yet scaled industry-wide due to hardware dependency, it establishes the framework for the C2PA standard. Essential for news organizations facing an erosion of trust in the Generative AI era."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

The proliferation of AI-generated images and advanced editing tools makes it easy to forge news photos. News agencies face a crisis of credibility; without a technical method to prove an image's origin and edit history, public trust in photojournalism is eroding.

psychology The Solution

The pilot used prototype Canon cameras with embedded security chips to hash image data immediately upon shutter release. This hash, along with GPS and time metadata, was registered on the Hedera Hashgraph and Filecoin networks. A public verification tool allows viewers to check the image's 'blue checkmark' of authenticity.

settings_suggest Technical & Deployment Specs

Integrations
Canon Firmware, Hedera Hashgraph
Deployment Model
Decentralized Ledger
Data Classification
Public News Content
Estimated TCO / ROI
High (Hardware turnover)
POC Summary (2020-11-01 to 2021-01-20)

"78 Days documentation project."

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Adoption Friction High Requires new camera hardware standards across the industry.
Metadata Stripping High Social platforms often strip metadata; requires platform cooperation.

trending_up Impact Trajectory

Audited value realization curve

Creation of immutable edit logs for news photos Verified Outcome
Primary KPIIntegration of cryptography directly into camera hardware
Audit CyclePublicly verifiable trust signals

policy Compliance & Gov

  • Standards: C2PA Standards
  • Maturity (TRL): 6
  • Evidence Score: 3/10
  • Data Class: Public News Content

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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The "Blind Verification" Protocol

How we verified these outcomes for A global news agency without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-750
Evidence: Direct SQL Logs
Public
public

2. Verified Asset

Outcome: Verified
Ref ID: #COI-750

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