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Sports verified Verified Outcome TRL 9

Biometric Identity for Venue Entry

domain Client: Major US Baseball Team handshake Provider: Wicket / Idemia schedule Deploy: Q2 2023 (Expansion)
82 Impact
Enterprise Ready
Evidence Score: 4/10
Strength: Medium

Executive Summary

ANALYST: COI RESEARCH

To reduce queue times and ticket fraud, the venue implemented facial authentication technology ('Go-Ahead Entry'). Fans opt-in by uploading a selfie to the ticketing app. Upon arrival, dedicated lanes scan their face (without stopping), verify the ticket, and open the gate automatically.

rate_review Analyst Verdict

"A controversial but highly efficient operational upgrade. It significantly outperforms NFC/Barcode scanning in throughput (guests per minute). Success depends entirely on user trust and 'opt-in' framing to avoid privacy backlash."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Stadium ingress is a major bottleneck. Fumbling for phones, screen brightness issues, and barcode scanner failures cause long lines, missed kickoff/first pitch, and security risks due to crowding.

psychology The Solution

The team integrated Wicket's facial authentication SDK into the MLB Ballpark app. Tablets mounted at turnstiles detect faces in motion. The system matches the face to the ticket account in <0.5 seconds and signals the turnstile to unlock.

settings_suggest Technical & Deployment Specs

Integrations
MLB Ballpark App, Ticketmaster
Deployment Model
SaaS / Edge
Data Classification
Biometric / PII
Estimated TCO / ROI
Low (Tablet based)
POC Summary (2022-04-01 to 2022-10-01)

"Pilot at Citizens Bank Park 2022."

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Privacy / Surveillance High Strict opt-in consent; data retention policies; no law enforcement sharing (stated).
Bias in Recognition Medium Continuous testing across demographics.

trending_up Impact Trajectory

Audited value realization curve

Entry speed increased to ~60 people/minute/lane Verified Outcome
Primary KPI>15,000 enrollments in first season
Audit CycleReduction in ingress staffing costs

policy Compliance & Gov

  • Standards: BIPA (Biometric Laws)
  • Maturity (TRL): 9
  • Evidence Score: 4/10
  • Data Class: Biometric / PII

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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Security Architecture

The "Blind Verification" Protocol

How we verified these outcomes for Major US Baseball Team without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-785
Evidence: Direct SQL Logs
Public
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2. Verified Asset

Outcome: Verified
Ref ID: #COI-785

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