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Broadcast Media verified Verified Outcome TRL 9

100% Cloud-Based Broadcast Playout

domain Client: A major multi-national media conglomerate handshake Provider: AWS / Evertz schedule Deploy: Q3 2021 (Event)
87 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

For the Tokyo 2020 Olympics (held 2021), the broadcaster moved its entire backend playout infrastructure to the public cloud. This replaced the traditional model of shipping tons of hardware to the host city with virtualized 'production in a box' instances, allowing remote production teams across Europe to mix and broadcast feeds via the cloud.

rate_review Analyst Verdict

"A watershed moment for live broadcast. It proved that public cloud stability and latency have matured enough to handle Tier-1 live sporting events. This shifts the industry from CapEx-heavy 'Iron' (hardware) to OpEx-heavy 'Glass' (software/cloud)."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Broadcasting the Olympics typically requires massive logistical operations: shipping server racks, cabling, and personnel to the host city. This is costly, inflexible, and creates a single point of failure at the International Broadcast Center. The client needed to scale up for 50+ simultaneous live feeds, then scale down immediately.

psychology The Solution

The client utilized AWS instances to run virtualized playout software. They established 'Discovery Technology Hubs' in London and Paris connected via Direct Connect, allowing editors to access raw feeds from Tokyo, edit in the cloud, and push to broadcast without equipment in Japan.

settings_suggest Technical & Deployment Specs

Integrations
MediaConnect, Elemental MediaLive
Deployment Model
Public Cloud
Data Classification
Video Content
Estimated TCO / ROI
Medium (Variable)
POC Summary (2019-01-01 to 2020-01-01)

"Tested on smaller events (Winter Sports) prior to Olympics."

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Latency Jitter Critical SMPTE 2022-7 hitless switching; dedicated fiber backbones.
Resolution Limits Medium Initial rollout limited to HD/4K; 8K still challenging in cloud.

trending_up Impact Trajectory

Audited value realization curve

Supported >50 concurrent live event feeds Verified Outcome
Primary KPIContent delivered to >50 markets in 19 languages
Audit CycleMassive reduction in freight/logistics costs

policy Compliance & Gov

  • Standards: Broadcast Standards (EBU)
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: Video Content

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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The "Blind Verification" Protocol

How we verified these outcomes for A major multi-national media conglomerate without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-748
Evidence: Direct SQL Logs
Public
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2. Verified Asset

Outcome: Verified
Ref ID: #COI-748

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