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Retail verified Verified Outcome TRL 9

Ethical Data Promise & Customer 360

domain Client: A global home furnishing retailer handshake Provider: Internal / Google Cloud schedule Deploy: Q2 2021 (Launch)
89 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

The retailer launched a 'Customer Data Promise', giving customers full control over their data via the app. To support this, they rebuilt their data foundation on Google Cloud, centralizing fragmented customer profiles into a governed 'Customer 360' view. This ensures that when a customer opts out of tracking, the signal propagates instantly across all marketing systems.

rate_review Analyst Verdict

"Governance as a brand differentiator. By turning privacy controls into a user-friendly feature (rather than a buried legal compliance setting), the entity builds trust. The technical foundation (Customer 360) is required to deliver on this promise; you can't delete what you can't find."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Customer data was scattered across loyalty programs, e-commerce, and delivery systems. Honoring a 'Right to be Forgotten' request was manual and prone to error. Customers felt unease about how their data was used for targeting.

psychology The Solution

The entity centralized data into a secure landing zone. They built a toggle in the IKEA app allowing users to control data usage (e.g., 'incognito mode'). The governance layer listens to these toggles and orchestrates the suppression of data in downstream ad-tech platforms.

settings_suggest Technical & Deployment Specs

Integrations
IKEA App, CRM
Deployment Model
Public Cloud
Data Classification
Customer PII
Estimated TCO / ROI
Medium
POC Summary (2019-01-01 to 2020-01-01)

"N/A"

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
System Latency Low Real-time API for consent signal.
Complexity Medium Phased rollout by country.

trending_up Impact Trajectory

Audited value realization curve

Consolidation of customer IDs globally Verified Outcome
Primary KPIReduction in data subject request processing time
Audit CycleHigh opt-in rates due to transparent trust

policy Compliance & Gov

  • Standards: GDPR
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: Customer PII

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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Security Architecture

The "Blind Verification" Protocol

How we verified these outcomes for A global home furnishing retailer without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-871
Evidence: Direct SQL Logs
Public
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2. Verified Asset

Outcome: Verified
Ref ID: #COI-871

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