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Media verified Verified Outcome TRL 9

Virtual Production Cloud Studio

domain Client: The world's largest advertising company handshake Provider: Microsoft Azure schedule Deploy: Q3 2021 (Launch)
89 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

To modernize content creation for global brands, the agency launched 'Cloud Studio'. This platform moves heavy creative workflows (video editing, 3D rendering) from under-desk workstations to Azure virtual desktops. It allows creative teams globally to collaborate on the same massive asset files without moving them.

rate_review Analyst Verdict

"A necessary evolution for the post-pandemic creative workforce. Moving 8K video files over VPNs is unworkable. Centralizing the 'studio' in the cloud ensures data security (no leaked assets on laptops) and enables talent to be hired anywhere, regardless of their local hardware specs."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Creative production requires high-end workstations and massive storage. With remote work, accessing this infrastructure via VPN was too slow. Teams were resorting to shipping hard drives or using shadow IT to transfer files, creating security risks and version control chaos.

psychology The Solution

WPP deployed Azure Virtual Desktop with GPU-enabled instances (N-series). Storage was consolidated on Azure Blob Storage. Adobe and specialized production tools run in the cloud, streaming pixels to the creative's laptop rather than moving the data.

settings_suggest Technical & Deployment Specs

Integrations
Adobe Creative Cloud, Unreal Engine
Deployment Model
DaaS (Desktop as a Service)
Data Classification
Intellectual Property
Estimated TCO / ROI
Medium
POC Summary (2020-01-01 to 2021-01-01)

"Pilot with Hogarth Worldwide."

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Latency Medium Azure region proximity; PCoIP protocols.
Cost Management Medium Auto-shutdown of GPU VMs when not in use.

trending_up Impact Trajectory

Audited value realization curve

Migration of >5,000 creative workstations Verified Outcome
Primary KPIReduction in file transfer times (zero-copy)
Audit CycleGlobal accessibility for distributed teams

policy Compliance & Gov

  • Standards: MPAA Security Guidelines
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: Intellectual Property

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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Security Architecture

The "Blind Verification" Protocol

How we verified these outcomes for The world's largest advertising company without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-848
Evidence: Direct SQL Logs
Public
public

2. Verified Asset

Outcome: Verified
Ref ID: #COI-848

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