COI.
search Request for Consideration arrow_forward menu
close Submit Innovation
close
Retail verified Verified Outcome TRL 9

Visual Search & Discovery

domain Client: A leading online fashion retailer handshake Provider: Internal / Visenze schedule Deploy: Q1 2018 (Launch)
90 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

Recognizing that fashion is hard to describe with keywords ('flowy red top with flowers'), the retailer integrated a 'Style Match' visual search tool. Users upload a photo (e.g., from Instagram or a magazine), and the AI analyzes the visual attributes to return visually similar products from the retailer's catalog.

rate_review Analyst Verdict

"A standard-bearer for UX in fashion e-commerce. It reduces the 'search friction' and captures intent when the user doesn't know the product name. It effectively bridges the gap between social media inspiration and purchase."

lock
Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Keyword search fails for aesthetic items. A user searching 'blue dress' gets 10,000 results. Filtering requires deep metadata knowledge. Conversion rates for text search on visual items are lower than potential.

psychology The Solution

The mobile app allows camera access. The computer vision model extracts features (color, pattern, sleeve length, hemline). It performs a nearest-neighbor search in the vector space of the product catalog to find matches.

settings_suggest Technical & Deployment Specs

Integrations
Mobile App, Catalog Service
Deployment Model
Cloud API
Data Classification
User Generated Content
Estimated TCO / ROI
Medium
POC Summary (2017-06-01 to 2018-03-01)

"Launched 'Style Match' globally in 2018."

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Irrelevant Results Medium Continuous model training on user click feedback.
Catalog Churn Low Real-time indexing of new stock.

trending_up Impact Trajectory

Audited value realization curve

Indexing of 85,000+ products for visual retrieval Verified Outcome
Primary KPISearch-to-product-view conversion lift
Audit CycleImproved user retention

policy Compliance & Gov

  • Standards: GDPR (User Photos)
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: User Generated Content

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
lock
verified_user
Technical Audit
PDF • Audited
lock

Related Intelligence

article
Virtual Production (LED Volume)
View Outcome →
article
Member Service Workflow Automation
View Outcome →
article
Predictive Elevator Maintenance (MAX)
View Outcome →
Security Architecture

The "Blind Verification" Protocol

How we verified these outcomes for A leading online fashion retailer without exposing sensitive IP or identities.

Private
lock_person

1. Raw Evidence

Audit ID: #PRIV-828
Evidence: Direct SQL Logs
Public
public

2. Verified Asset

Outcome: Verified
Ref ID: #COI-828

Strategic Action Center

Identify your current stage and take the next step.

rocket_launch
Replicate This Success
Want similar results? Request a deployment consultation.
psychology_alt
Submit Challenge
Have a different problem? Submit your problem statement.
publish
Publish Case Study
Submit your own verified evidence.
thumb_up
Verify Impact
Audit your existing solution.