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Retail verified Verified Outcome TRL 9

Augmented Reality (AR) Virtual Try-On

domain Client: A multinational beauty retailer handshake Provider: Modiface (L'Oreal) / Internal schedule Deploy: Q2 2022 (Maturity)
89 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

To overcome the hygiene and convenience barriers of testing makeup in-store and online, the retailer deployed a high-fidelity AR mirror/app feature ('Virtual Artist'). Using facial landmark tracking, it overlays cosmetics (lipstick, eyeshadow) on the user's live video feed with realistic texture and lighting rendering.

rate_review Analyst Verdict

"The 'killer app' for AR in retail. It creates high conversion lift by reducing purchase anxiety ('Will this color suit me?'). The technology proved vital during the pandemic when physical testers were banned."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Testing makeup is messy, unhygienic, and time-consuming. In e-commerce, the inability to try products leads to high return rates. The retailer needed a way to let users 'try' hundreds of shades in seconds without using physical product.

psychology The Solution

The application scans the user's face to detect lips, eyes, and cheeks. It renders 3D product textures that track with head movement. It integrates directly with the 'Add to Basket' function. Data from try-ons is used to refine product recommendations.

settings_suggest Technical & Deployment Specs

Integrations
Mobile App, E-commerce Catalog
Deployment Model
Client-Side SDK
Data Classification
Biometric (Ephemeral)
Estimated TCO / ROI
Medium
POC Summary (2016-01-01 to 2017-01-01)

"Initial launch in 2016, continuous updates."

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Color Calibration Medium Disclaimer that screen settings affect color; rigorous product mapping.
Biometric Privacy High Face data processed on-device (Edge) not stored on cloud.

trending_up Impact Trajectory

Audited value realization curve

Scanning of >100 facial landmarks Verified Outcome
Primary KPIReduction in return rates
Audit CycleIncrease in conversion rate vs non-AR sessions

policy Compliance & Gov

  • Standards: BIPA, GDPR
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: Biometric (Ephemeral)

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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Security Architecture

The "Blind Verification" Protocol

How we verified these outcomes for A multinational beauty retailer without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-818
Evidence: Direct SQL Logs
Public
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2. Verified Asset

Outcome: Verified
Ref ID: #COI-818

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