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Sports verified Verified Outcome TRL 9

Virtual Advertising Replacement (DBR)

domain Client: A top professional ice hockey league handshake Provider: Supponor / AIP schedule Deploy: Q4 2022 (Rollout)
88 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

The league deployed 'Digitally Enhanced Dasherboards' (DED). Using AI-based segmentation on the broadcast feed, the system replaces the physical ads on the rink boards with virtual ads in real-time. This allows the league to sell the same physical ad space to multiple different sponsors based on the viewing region (e.g., Canadian viewers see Tim Hortons, US viewers see Dunkin').

rate_review Analyst Verdict

"A pure revenue-multiplier technology. It decouples physical inventory from broadcast inventory, effectively creating infinite ad supply from finite real estate. The technical challenge of doing this on white ice with fast camera pans is significant."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Physical dasherboards are static and visible to all viewers, limiting revenue to a single sponsor per board. Regional broadcasters wanted to sell their own local inventory, but the physical boards were locked to the venue's sponsors.

psychology The Solution

The solution utilizes AI computer vision to key out the dasherboards from the live camera feed. It handles occlusion (players skating in front of boards) and perspective changes in real-time, overlaying dynamic digital graphics that look like they are painted on the boards.

settings_suggest Technical & Deployment Specs

Integrations
Broadcast Truck
Deployment Model
Edge Compute
Data Classification
Video Feed
Estimated TCO / ROI
High
POC Summary (2016-09-01 to 2016-10-01)

"Tested at World Cup of Hockey 2016."

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Visual Glitches Medium aggressive alpha-blending tuning; fallback to physical feed if tracking lost.
Fan Distraction Low Regulations on animation frequency during active play.

trending_up Impact Trajectory

Audited value realization curve

Creation of dynamic regional ad feeds Verified Outcome
Primary KPISeamless occlusion handling at high frame rates
Audit CycleMaterial increase in sponsorship revenue

policy Compliance & Gov

  • Standards: Broadcasting Regulations
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: Video Feed

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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Security Architecture

The "Blind Verification" Protocol

How we verified these outcomes for A top professional ice hockey league without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-790
Evidence: Direct SQL Logs
Public
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2. Verified Asset

Outcome: Verified
Ref ID: #COI-790

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