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Media verified Verified Outcome TRL 9

Programmatic Digital Out of Home (pDOOH)

domain Client: Media Owner handshake Provider: VIOOH schedule Deploy: 2019-Present
90 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

Transition of digital billboards to a programmatic trading model, allowing advertisers to bid for slots in real-time based on triggers like weather, traffic, or time of day.

rate_review Analyst Verdict

"Brings internet-style agility to physical billboards. Instead of buying a 2-week static loop, brands can buy 'rainy Tuesday mornings' dynamically. It increases yield for media owners and relevance for advertisers."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

Selling billboard space was manual and rigid (2-week cycles). Inventory often went unsold. Advertisers couldn't react to events (e.g., selling ice cream only when it's hot). Digital screens were running dumb loops.

psychology The Solution

Built VIOOH, a supply-side platform (SSP) for DOOH. It connects screens to programmatic exchanges (DSPs). Advertisers set triggers (e.g., 'If temp > 25°C, bid for screens near parks'). The system auctions the slot in milliseconds and displays the ad. It provides verified play-out data.

settings_suggest Technical & Deployment Specs

Integrations
DSPs (The Trade Desk)
Deployment Model
SaaS
Data Classification
Ad Data
Estimated TCO / ROI
Rev Share
POC Summary ( to )

"N/A"

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Latency Low Pre-caching assets.
Creative Quality Medium Strict approval workflows.

trending_up Impact Trajectory

Audited value realization curve

Revenue uplift via unsold inventory monetization Verified Outcome
Primary KPIDynamic triggering capability (Weather/News)
Audit CycleIntegration with omnichannel campaigns

policy Compliance & Gov

  • Standards: Advertising Standards
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: Ad Data

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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Security Architecture

The "Blind Verification" Protocol

How we verified these outcomes for Media Owner without exposing sensitive IP or identities.

Private
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1. Raw Evidence

Audit ID: #PRIV-735
Evidence: Direct SQL Logs
Public
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2. Verified Asset

Outcome: Verified
Ref ID: #COI-735

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