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Real Estate verified Verified Outcome TRL 9

Pop-Up Retail Marketplace

domain Client: Retail Brands / Landlords handshake Provider: Appear Here schedule Deploy: 2014-Present
88 Impact
Enterprise Ready
Evidence Score: 5/10
Strength: High

Executive Summary

ANALYST: COI RESEARCH

An online marketplace for booking short-term retail space (pop-ups), allowing brands to launch a physical store in days with standardized legal agreements and payments.

rate_review Analyst Verdict

"Fluidity for the high street. Traditional retail leases (10 years, 50-page lease) are obsolete for modern DTC brands. This platform makes renting a store as easy as booking an Airbnb, filling vacancies and creating vibrant streetscapes."

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Full Audit Report Available Includes Risk Register, Technical Specs & Compliance Data.

warning The Challenge

High street vacancy rates were rising. Landlords sat on empty units because the legal/admin cost of a short-term lease wasn't worth it. Brands wanted physical presence but couldn't commit to long leases or afford the setup time (3-6 months).

psychology The Solution

Standardized the short-term lease into a simple online booking. Landlords list space with photos and floor plans. Brands book for 1 week to 6 months. The platform handles the payment, legals, and insurance. Concierge services help with fit-out.

settings_suggest Technical & Deployment Specs

Integrations
Stripe
Deployment Model
Marketplace
Data Classification
Booking Data
Estimated TCO / ROI
Rent + Fee
POC Summary ( to )

"N/A"

shield Risk Register & Mitigation

Risk Factor Severity Mitigation Strategy
Tenant Quality Medium Brand vetting process.
Fit-out Waste Medium Modular display partners.

trending_up Impact Trajectory

Audited value realization curve

Launched 10,000+ stores globally Verified Outcome
Primary KPIAccess to 10M+ sq ft of retail space
Audit CycleBooking time reduced from months to days

policy Compliance & Gov

  • Standards: Lease Law
  • Maturity (TRL): 9
  • Evidence Score: 5/10
  • Data Class: Booking Data

folder_shared Verified Assets

description
Verified Case Study
PDF • Version 1
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Technical Audit
PDF • Audited
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The "Blind Verification" Protocol

How we verified these outcomes for Retail Brands / Landlords without exposing sensitive IP or identities.

Private
lock_person

1. Raw Evidence

Audit ID: #PRIV-670
Evidence: Direct SQL Logs
Public
public

2. Verified Asset

Outcome: Verified
Ref ID: #COI-670

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